The FHES Admitted Student Intel project provides excellent return on investment with high impact data regarding our specific student body as well as national trends. The on-campus consult provided a digestible, tangible way for our key leaders across campus to understand this critical research. ASI research drills down to help us understand the buying decisions of our students, and thus has become a core element to our recruitment strategy. As student trends are changing rapidly, participating in ASI on an annual basis provides us the most up-to-date information on our admits, both those who enrolled, and just as important, those who did not enroll. I can’t say enough about the talent and benefit FHES provides to our campus.

The Admitted Student Intelligence data has been a useful way to understand our incoming class - both from the perspective of how to tell our story well and also to understand the expectations they are bringing with them. As we study national trends in perception of college, having the Roberts-specific data is useful at the Admissions and Marketing level, and also for the President's Cabinet and Board as we look to the future of Roberts. ASI is practical and provides insights for our work this year. We have prioritized this research and will be looking forward to seeing how the changes we make this year will impact our incoming students next year. The insight provided to our board and administration by this annual view of our admitted students provides key input in strategic planning.